Yu-Tian Lauw
Yonsei University
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Yu-Tian Lauw is a highly experienced professional with 19.2 years of work experience in e-commerce, online marketing, Google AdWords, marketing strategy, and SEM. Based in Thailand, Yu-Tian has successfully managed a team of 16 at Agoda, a global online travel agency for hotels, vacation rentals, and flights. With expertise in content defining and optimizing operations, Yu-Tian has successfully expanded online business across countries against strict ROI targets. With a specialization in retail and travel industry products, Yu-Tian excels in innovation, automation, stakeholder management, and adaptability to changing environments.
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About
Managing a team of 16 at Agoda, a global online travel agency for hotels, vacation rentals and flights. Responsible for unifying content across 60+ different suppliers; setting content vision and strategy, optimizing and prioritizing operations, seeking alignment with stakeholders across departments to improve customer experience and meet business requirements. Previous experience in digital marketing at Agoda, Google and SmartBuyGlasses, managing a full spectrum of (paid) marketing campaigns for web and mobile app, expanding online business across countries against strict ROI targets. Specialized knowledge in retail and travel industry products. Personal strengths include the ability to innovate and automate operations, execute against set KPIs, stakeholder management and flexibility to adapt to ever-changing environments.
...See MoreWork Experience
associate director of product operations at agoda
Digital Content Manager
senior manager product operations - supply mapping
senior manager product operations - property content
Digital Marketing Manager
Software Development
Yu-Tian Lauw's Professional Milestones
- Student Consultant (2009-10-01~2009-12-01): Successfully delivered complex projects, exceeding client expectations and achieving company objectives.
- online sales account manager travel (2014-02-01~2014-12-01): Expanding online sales territories by optimizing website performance and driving sales growth.
Education
Korean Language,
Marketing,
Management,
Master Of Science,
Masters
2009-2009Skill
E Commerce
Online Marketing
Google Adwords
Marketing Strategy
Sem
Seo
Market Research
Online Advertising
Market Analysis
Google Analytics
Affiliate Marketing
Marketing
Comparison Shopping Engines
Ppc
Digital Marketing
Business Development
Bing Ads
Search Engine Marketing
Search Engine Optimization
Reputation Management
Spss
Microsoft Sql Server
Sql
Data Analysis
Operations Management
Social Media
Management
Social Media Marketing
Email Marketing
Content Management
Content Development
Content Strategy
Mobile Marketing
Facebook Marketing
Twitter Marketing
Microsoft Office
Web Analytics
Sales
Digital Strategy
Online Travel
Roi Optimization
Online Campaign Management
Vendor Management
Performance Based Marketing
Display Advertising
Social Media Advertising
Analytics
Conversion Optimization
Certification
Colleagues
Walter Murgia
business owner | senior project manager | projects and programs
Niels van Klooster
business owner at agoda booking holdings | ex rocket internet
Cindy Tseng
business owner - pricing global key accounts at agoda
Alexander Kemmer
trilingual en de fr expert in managing international change projects as program project manager consultant requirements engineer and product owner in finance hr it and ssc
Ben Lin
Product Owner
Other Named Yu-Tian Lauw
Frequently asked questions
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Yu-Tian Lauw's social media include: Linkedin,
Yu-Tian Lauw works for Agoda
Yu-Tian Lauw's role in Agoda is associate director of product operations at agoda
Yu-Tian Lauw works in the industry of Software Development
Yu-Tian Lauw's colleagues are Walter Murgia,Niels van Klooster,Cindy Tseng
Yu-Tian Lauw's latest job experience is associate director of product operations at agoda at Agoda
Yu-Tian Lauw's latest education in Yonsei University