Yuan Liu

Hi, I’m Yuan. As an explorer, marketing fuels my curiosity. I’m a Digital Marketing Manager fascinated by the tools and processes that allow marketers to personalize and automate messaging to impact customers at scale. I love helping companies embrace technology and the right methodologies to connect with their audiences. To accomplish this, I rely on my strategic thinking and collaborative skills to achieve meaningful goals for my organization and my own growth. I moved to the United States from China in 2015 and adjusted to a new culture and lifestyle within a few months. This journey helped shape my critical thinking, developing my perspective on multiculturalism and showed me the importance of diversity in my personal and professional life. Expertise includes sales enablement, search engine optimization (SEO), email marketing, digital marketing, marketing automation, project management, and team leadership. Proficiency across Google Analytics, Good AdWords, WordPress, HubSpot, Shopify, and Meltwater. Outside of work, I enjoy meeting people and learning new perspectives in the process. Reach out if you want to talk to me about marketing, travel, sports, food, culture, and tech. CORE COMPETENCIES: • B2B Marketing Strategy • Integrated Marketing Campaigns • Omni-Channel Campaign Strategy • Demand Generation • Data & Trends Analysis • Performance Optimization • Marketing Automation • Digital Marketing • SEO / Content Development • Sales Enablement • Team Leadership ACCOMPLISHMENTS: ~Led lead generation strategies across multiple digital marketing channels, increasing leads by 400% and inbound SQL by 300% in six months. ~Redesigned Segway's B2B website - implemented on-site strategy for SEO, driving 200%+ growth in organic traffic. ~Managed all lead nurturing email campaigns and first product marketing email newsletter, with average email open rate of 38% and click-through rate of 19%. ~Directed 23 omni-channel campaigns across digital, social, and traditional channels - increased base by 50% and distributor marketing revenue by 500%.