Zach Ratcheson

I am an experienced leader who blends broad skill sets in marketing, strategy and product development to drive digital and customer growth. My experience at leading retailers, as well as within the cellular and banking industries includes integrated marketing/branding, loyalty program management, digital and physical product development, and P&L management. Having achieved results within both Fortune 100 companies, as well as within the financial services sector, I am excited to be applying my passion for marketing and digital with my passion for retail and adding new customers. I excel at tackling significant growth initiatives and building, or re-building capabilities within organizations. My ability to get teams to work together, along with analyzing and integrating technology trends, analytics, and customer insights, results in strategies that deliver digital transformation and favorable bottom line results. I am resourceful and know how to quickly identify the right mix of talents, partners, and tools needed to produce lasting impact. As a leader, accountability and transparency are my trademarks and I expect that from my team members. I have been recognized for being a creative problem solver and an effective business partner. I create cultures that embrace working together, solve problems, drive innovation, and facilitate open sharing of information.