Zachary McIntyre

Senior Digital Branding & Marketing Specialist with 10+ years of experience leading the design, development, and deployment of innovative omnichannel marketing campaigns. Strategic Leader and Trusted Advisor focused on working with executive stakeholders and diverse cross-functional teams to maximize brand awareness, increase consumer engagement, and maximize revenue growth. SKILLS Brand & Marketing: Innovation, Creative Direction, Brand Vision & Transformation, Go-to-Market Strategy, Business Development, Account Expansion, Brand Positioning & Messaging, Forecasting, Campaign Optimization, SEO/SEM, Affiliate Marketing, Influencer Marketing, Email Marketing, Social Media Marketing, Brand Awareness, Engagement, Retention, Market/Competitor Research & Analysis, A/B Testing & Analysis, UX, Data Analysis, Content Management & Optimization Leadership: Strategic Planning & Execution, Project Management, Client Relationship Management, Prioritization, Process Improvement, Cross-functional Collaboration, Staff Hiring & Management, Training & Development, Coaching and Mentorship, Interdepartmental Alignment, Change Management, Budgeting & Resource Allocation, Executive Reporting Software: Google Analytics, Google Search Console, Google Ads, Google Tag Manager, Google Data Studio, Klaviyo, Helium 10, Grin, Amazon Seller Central, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Shopify, SEM Rush, Asana, Sprinklr, HTML (Basic), Photoshop, WordPress