Zoëlle Borel-tavener

Over 13 years of Shelley Tavener’s career has been spent in the automotive industry in senior marketing and continuous improvement roles, most notably in the areas of CRM, customer contact centers, data analytics and the customer experience. As a senior level CRM Manager, Shelley has led multiple automotive OEMS in the successful development of their CRM strategy and has overseen the technical implementation of world-class marketing databases. She has also been responsible for the implementation of highly successful customer lifecycle and data management strategies. Shelley holds a first class Masters of Business Administration degree from the prestigious TIAS-Nimbas Business School in the Netherlands. She also has a Post MBA Diploma in Advanced Management from the Schulich School of Business. In addition, she is a Certified Lean Six Sigma Master Black Belt and a University of Stanford Certified Project Manager. Shelley is fluent in Dutch and German.