Brand Associate@ M&G plc
Edinburgh, Edinburgh, United Kingdom
Zoë Atkinson
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FlashIntel GPTZoe Atkinson is a highly experienced brand and marketing professional with over 13 years of experience in various brand and marketing roles within the financial services and I.T sectors. She has a strong skill set in marketing strategy, direct marketing, digital marketing, and marketing communications. Zoe has worked at Tennent Caledonian Breweries Ltd. and RBS, where she held positions such as UK Brand Manager and Brand Strategy Manager. She is known for her expertise in brand development, sponsorship, and project management. Zoe is based in Edinburgh, Scotland.
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About
Brand and Marketing professional with over 13 years experience working in a variety of brand and marketing roles within the financial services and I.T sectors including marketing communications, brand strategy, advertising, sponsorship and project management.
Work Experience
Brand Associate
Financial Services
Zoë Atkinson's Professional Milestones
- Brand Manager (2014-12-01~2017-06-01): Promoting brand loyalty and executing impactful marketing campaigns to drive brand visibility and increase customer engagement.
- Various Marketing And Communications Roles At Royal Bank Of Scotland (2008-08-01~2011-05-01): Building and implementing successful marketing campaigns, resulting in increased brand awareness and customer engagement.
Skill
Marketing Strategy
Direct Marketing
Digital Marketing
Marketing Communications
Marketing Management
Advertising
Social Media Marketing
Marketing
Sponsorship
Event Management
Proposition Development
Brand Development
Brand Awareness
Integrated Marketing
Branding
B2b Marketing
Project Management
Strategic Planning
Campaign Management
Microsoft Office
Communication
Teamwork
Report Writing
Branding And Identity
Brand Architecture
Strategic Brand Positioning
Brand Activation
Coaching
Prince2
Microsoft Powerpoint
Microsoft Excel
Microsoft Word
Internal Communications
Problem Solving
Analytical Skills
Competitive Analysis
Customer Research
Senior Stakeholder Management
Influence At All Levels
Customer Insight
Customer Experience
Budget Management
Presentations
Presentation Skills
Data Analysis
Brand Management
Market Research
Strategic Marketing
Positioning
Management
Certification
Colleagues
Olga Karantanou
Digital Transformations & Delivery | Digital Product Owner
Tolga Kulahcigil
customer journey owner & lecturer
Helen McGregor
Journey Communications Owner
Rebecca Patrick
Data Management And Operations Manager
Surya Thiyagarajan
Digital Product Owner at M&G plc | PSPO certified
Other Named Zoë Atkinson
Frequently asked questions
We found 3 Zoë Atkinson's email addresses
We found 1 Zoë Atkinson's phone numbers
Zoë Atkinson's social media include: Linkedin,
Zoë Atkinson works for M&G plc
Zoë Atkinson's role in M&G plc is Brand Associate
Zoë Atkinson works in the industry of Financial Services
Zoë Atkinson's colleagues are Olga Karantanou,Tolga Kulahcigil,Helen McGregor
Zoë Atkinson's latest job experience is Brand Associate at M&G plc
