juliana godoy

20 years of solid experience in Sales & Marketing for the IVD market. Active participation in the company`s start up operation in Brazil since 2006, directly assisting the board of directors to achieve 100% of the annual goals until December 2012. 12 years of Marketing Management experience having done: Strategic Plan Definition (with specific tactics for different acting areas), Brand Strengthening, Products Launch, Pricing Policies, Marketing Communication (Campaigns, Advertisements, Endomarketing, Company's Identity, etc), Educational Marketing (Workshops, International Symposiums, Congresses and Trade Fares), Budget Management, New Business Development (distribution product line) Product Management having implemented a new technology within public and private Brazilian IVD market, using important tools as Educational Lectures, Product Demonstrations, Scientific Evaluations and Publications to support the data, Negotiation skills applied to obtain reimbursement approvals, Strategy Definition for the product line, Business Plan elaboration and Forecast definition, with 100% of the commercial goals achieved. Scientific Support Management: monthly and annual goals definition for the team (with a continuous follow up and feedback), team's professional qualification, specialization, evaluation and motivation, customer direct support, sales team and distributor channel training and support.