Tom Gray

I develop and maintain close relationships with clients and agencies, become their source for market research. Prepare and present market research to sales executives and station leaders relating to demographic information and analysis of our competitive landscape. Oversee all aspects of research and work with multiple departments at the station including Sales, Marketing, News and Corporate. Prepare and present market research to sales executives and station leaders relating to demographic information and analysis of our competitive landscape. Consistently advance new quantitative and qualitative data to educate both our staff and the market with an understanding of our television viewers and digital audience. Work closely with marketing to develop more effective and targeted promotional campaigns utilizing cable, radio and digital platforms. Assist with commercial inventory placement and pricing when needed.